Although Blues Traveler is taking the next couple of months
off, fans will be able to catch frontman John Popper jamming in
the new Gatorade commercial.
Designed to coincide with this week's NBA All-Star game, the
commercial features Michael Jordon, along with other prominent
athletes and sportscasters singing the "Be Like Mike"
song with Popper accompanying them on harp.
"We knew we wanted to include a musician in the spot, and
John Popper's sound is so distinct that we immediately thought of
him," Gatorade spokesperson Patty Jo Sinopoli told JAMTV.
"It didn't take much convincing on either end, since it
turns out that John is a huge Bulls fan. He even relates himself
and members of his band to members of the Bulls." Sinopoli
could not say whether or not Popper thought of himself as Jordan.
Blues Traveler management says the band will begin writing and
rehearsing again in April and will play their next shows July 3
and 4 at Red Rocks in Colorado.